*Average Read Time: 5 minutes
By now you've heard the news: The CDC and our fav scientist Dr. Anthony Fauci announced earlier this month that double masking i.e wearing two masks at one time, one layered over top of the other, is by far and beyond better than wearing just one. In the two weeks since the announcement many independent scientists have tested and verified this statement motivating densely populated cities like New York to update their mask guidelines to reflect the new guidance.
While we hope most of you thought, “well duh”, we know a handful of Americans were thrown into a mental hate spiral thinking, “Isn’t one enough?” The truth is, no, one typically isn’t enough and there’s valid reason for that. If you recall how hard many American’s fought (and are still fighting) against wearing one single mask to begin with, you’ll find most of them now wearing poorly constructed, ill-fitting masks, produced from fabrics incapable of providing ample protection. This is their means of protest. Many of those masks are one layer, sewn at home or purchased online for as cheap as possible. Many mask brands popped up overnight in late March and early April 2020 in an attempt to monetize on the newly required accessory. Those brands didn’t care about quality, or construction, or an important characteristic now known to be the most imperative determining factor of protection; fit.
As someone that spent nearly ten of my now thirteen years in the fashion industry dedicated solely to fit, I knew from day one the fit of a mask should be priority one. “If your mask doesn’t fit well, it doesn’t protect well”, I said in our first brand video back in August. I spent May-June perfecting the fit and construction of our masks before launching in July and finally importing and shipping in August. Good product design takes time. Good fit takes dedication. Thoughtful details take…thought. This is why our masks have a flexible nose wire and adjustable ear loops. This is why our masks come in two sizes. If your mask is continuously falling down below your nose – you’re exposed. It’s like the seatbelt in a car, the tighter it fits the more protected you’ll be should you have the misfortune of coming into contact with someone else driving recklessly. Is that the most comfortable? It depends on what’s more comforting to you; having your nose out or feeling reassured and confident because you know your mask fits as well as it can to protect you as well as possible. The sad reality is many Americans either don’t care or they actively seek poorly made masks because they’re still preoccupied by the conspiracy that COVID-19 isn’t real.
These are the reasons two masks are better than one. Mostly to protect the wearer from others not wearing sufficiently protective masks. Mostly to protect the wearer should the mask they’re already wearing not be as sufficient as they’d hope or as well-fitting as it should or could be. But who wants to deal with two sets of ear loops digging into the back of their ears? Not me. Who wants to dump more disposable masks into landfills or waterways risking environmental destruction or injury and illness to wildlife? Not me. That’s why we created our mask filters.
If you’re new here you may not have read the blog I wrote back in August “Mask Filters – Important or Nah?” which I highly recommend reading, but will briefly summarize here: Our filters are (4) layers thick; comprised of (2) outer layers of non-woven polypropylene fabric and (2) inner layers of high-quality SMS (spunbound meltblown spunbound). This construction makes our filters equivalent to a surgical mask, providing the added protection we all deserve. Insert our filters into our organic cotton masks and it’s like wearing two masks in one. Two masks = Twice the protection and not just for others but also for yourself (in this case, totally ok to be selfish). The best part? No additional ear loops digging into your ears, no need to go shop for another product (surgical masks) on another website or at the store. Plus - you won’t be contributing to the ever growing environmental crisis by creating more disposable mask waste. Even better - when you buy a pack of filters from us, we donate a pack of filters to those most in need. 59,000 filters and counting have been donated to hospitals and non-profit organizations providing care to the most vulnerable among us. Now that’s something to feel good about.
Stay safe, stay stylish, stay humble.
Founder & CEO, Love Saves Apparel PBC