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Today, March 8th, is International Women's Day and we could not be more pumped about it. This particular Women's Day is especially exciting because we are finally announcing our new brand, Momentous. A brand we are launching in partnership with our new co-founder's, and two of my dearest friends, Angelica Maxwell and Laura Morgan.
As three strong, like-minded women we could not be more proud to finally share our first product with you, especially on such a momentous day. After months of product development, testing, and hard work we're looking forward to announcing our launch date soon! The site has been live since March 6th so please take some time to check it out and see what we've been up to: Be Momentous
You might be puzzled as to why we continue to launch products that aren't apparel when apparel is in our name. The truth is, based on the current economy and the state of the fashion industry as a whole, we'd really prefer not to shove more clothes down peoples throats. Pressured consumerism isn't something we really subscribe to nor something we want to participate in. We think the best use of our time and energy is to create useful, practical products that bring our customers joy and fulfill a purpose in their lives during these difficult times. As we grow our business and our brand we will eventually expand into apparel, we’re just not sure exactly what that will look like or when that will happen. To be honest though, after 13 years in the fashion industry I'm personally ok taking a bit of a break from making clothes to utilize my talents in other more meaningful ways, designing and producing other much more meaningful products.
Our first Momentous product is exactly that. Our adjustable resistance bands will adjust up to 5" in total circumference allowing you to fundamentally get two or three bands in one. It's clever d-ring loop through closure makes it easier to take on and off during your workouts. It also makes it much easier for physical therapists and personal trainers alike, eliminating the need to bend down to assist their clients while they sacrifice their balance to shimmy the band up their legs.
The bands will come in standard size regular as well as petite and tall. As always all of our packaging is 100% biodegradable. But what we are most proud of and most excited about is the fact that we will be the very first brand in the entire resistance band/fitness market to provide plus sized customers with bands that actually fit them. That's right...we have bands sized XL/1X as well as 2X/3X. If you are not plus sized this may seem like an insignificant accomplishment and ya know...that's totally ok. But for us, and for millions of plus sized people, this is a pretty big deal.
The apparel industry as well as the fitness industry, have spent decades setting unrealistic expectations for human bodies. Creating a pressure chamber fueled by negative diet-culture and unhealthy beauty standards. They'll tell you to love yourself in the very same breath they tell you you need to lose twenty pounds. Worse, if you're plus sized, say a size 1X-4X, they'll tell you to love yourself, you need to lose 100 pounds, and then hand you a resistance band that doesn't even fit around one thigh, let alone two. How can we expect every body to move momentously with confidence when no one provides them with the right tools, in the right sizes to do so? It's truly a sin.
So it is our mission through Momentous to change this. We will provide all bodies, regardless of shape, size, gender, or color with the tools they deserve to succeed in the pursuit of their wellness goals. Our products will empower all bodies to fill their momentous moments with momentous, confident movement while our inclusive community serves as an endless source of encouragement in the universal quest for self-fulfillment. It is our mission to provide high quality, truly inclusive products that nurture a community focused on wellness, movement, sustainability and love; love of self, love of environment, and love of people. After all...love saves.
Stay safe, stay stylish, stay humble.
Founder & CEO, Love Saves Apparel PBC