Mask Mania: The Power of Four

July 27, 2020

Many experts now suggest that you have 4-8 reusable masks on hand as a part of your wardrobe. Why 4-8? Well for one; masks get dirty. Their purpose is to protect you from particulates and pathogens, so you’ll need to wash them as often as possible. We know doing laundry isn’t fun, and as a result it typically resides at the bottom of everyone’s very long weekly To Do list. The idea behind 4-8 masks is if you have one designated for each day of the week, you’ll always have one handy even if all your other masks are in the wash (or the hamper).

As a result of this suggestion, we thought it fastidious to execute our mask packs in sets of four. However, as one of our brand leaders pointed out last week, having four in a pack is also practical in the sense that you can rotate them out based on need/purpose for use. As the joke goes “Car Chapstick”, “Purse Chapstick”, “Makeup Drawer Chapstick”, “House Chapstick”…now you have “Car Mask”, “Purse Mask”, “Gym Mask”, “House Mask”. This ensures you’re not wearing the same sweaty mask you wore to the gym, or the “House Mask” you wore for a long walk in a crowded park for the entirety of your day, rather just part of it. Trust us, “Mascne” is real, your skin will thank you for adhering to a strict mask rotation policy.

If the above isn’t enough practicality for you just wait…THERE’S MORE. Are you married? Living with a partner? Have a roommate? A child? Multiple children? Given the economic challenges we’re all facing these days we thought it perfectly practical to sell four packs to accommodate the current average head count of the everyday American family. As of 2019 that average head count was 3.14 people. So wait, one pack of Mask-Four-Mask masks can take care of one whole family? WILD. Obviously, if you have littles, you might have to buy a pack of Adult and a pack of Youth but as stated previously, with masks, the more really is the merrier and at $39.99 a pack you’re getting each mask for just $9.99.

While practicality is really lovely and all, the true motivation behind our mask four packs is deeply rooted in our foundational belief in the spirit of generosity. It is our greatest hope that our customers see four masks and feel inclined to give one away to a loved one or even a stranger in need. If that isn’t enough goodness for you, well, we suggest you take a look at our About Us page or Our Donation Model. The more our customers buy from us, the more we’ll be donating to frontline workers, or low income/at risk communities and non-profit organizations in need. We use Organic Cotton and 100% biodegradable packaging because the planet deserves a little love too. So while yes, our masks are practical af, they’re also a purchase you can feel really damn good about.

Stay safe, stay stylish, stay humble.

Founder & CEO, Love Saves Apparel PBC