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So, you think filters are a waste of money aye? We’re here to tell you they absolutely are not.
We cannot speak to the content and quality of filters sold by other mask companies so we won't. However, we will tell you about our filters.
Next door to our fabric mask factory sits a medical mask factory. This factory produces millions of disposable surgical masks. As a result, they have, on hand, the material’s necessary to make our filters.
Let’s get nerdy. Disposable surgical masks are typically composed of (3) layers. (2) outer layers of non-woven polypropylene fabric (we will not bore you with science but if you’re a nerd like us, here’s a link for ya – go nuts: WTF is non-woven polypropylene) with (1) layer of SMS, short for - Spunbound Meltblown Spunbound (we love science) sandwiched in between. Our filters are made from these exact materials in the exact protective sandwich construction method as a disposable surgical mask just without the ear loops, the nose wire, or those annoying pleats (insert Will Ferrell Anchorman gif here).
So long story short…or actually, short story short: When you put one of our filters inside one of our fabric masks it’s like having a surgical mask (proven to be 92%-95% effective at particulate filtration) inside your fabric mask, which on its own, already provides a lot of protection. You do the math and you’ll realize that basically, a filter inside a fabric mask is like wearing two masks. Two masks = Twice the protection and not just for others but also for yourself (in this case, totally ok to be selfish). If you haven't heard the news yet - the CDC has released new guidelines supporting double masking. To learn more about that topic take 5 mins to read our new blog post "Wear Two Masks They Say?"
Can you make your own filters from at home items? Sure. By all means, here’s a handy link to a Huffington Post article where they did all the heavy lifting on DIY mask filters for us. However, if you’re like us, we switched to bagless, filter free vacuums about 10 years ago, don’t drink coffee at home (support local y’all) so no coffee filters to be found and call us crazy but we'd like to keep using our re-usable shopping bags for well; shopping. We also prefer the confidence that comes along with the science of purchasing pre-made mask filters. In highly uncertain times like these, a little peace of mind goes a long way.
Thank you for attending our TED talk. Please buy some filters. They could save your life.
Stay safe, stay stylish, stay humble.
Founder & CEO, Love Saves Apparel PBC