The moment has come. You finally have the opportunity to meet up with friends after #quarantinelife. A backyard barbecue Friday night, a socially distanced picnic in the park on Saturday, and drinks on the patio Sunday. As you're getting ready for your fun filled weekend, you take a hard look in the mirror and suddenly realize you no longer have any fking clue how to dress yourself.
Trust us - you're not alone.
But why the sudden loss of identity? Psychologically, many of us tie our identity to our work and career. Schedule wise, we tend to build all extra curricular activities around our work life. We work out at X time because we get into, or leave the office at Y time. We eat at A, B, and C times because we have L,M,N,O,P meetings.
So what happens when our usual daily routine of grooming and fashion habits gets minimized to rolling out of bed and sitting in the living room for months on end? Apparently, we lose a bit of self perception and also our independent sense of style.
How do we fix this?
We highly recommend a re-introduction. Re-introduce yourself to well...yourself. How tho? Explore your closet and your drawers. Take some time to go through your wardrobe. Try everything on as if you're shopping in a store and seeing each item for the very first time. You may actually be surprised that it in fact feels as if you truly are seeing them for the very first time. We call this phenomenon, pandemic amnesia.
The truth of the matter is, the pandemic came on suddenly. "Lock down" was almost immediate, without much warning and without much knowing. For most people, this resulted in intense anxiety. What about my job? What about my wedding? What about my vacation? How will I pay my rent? My mortgage? How will my kids go to school? I have to teach my kids?! While I'm working from home?! WTF.
The pandemic put all of us into a high alert, adrenaline driven state of shock. This is called trauma. It went on for quite some time, without knowing when it might end and sadly, we're still living it. The thing about trauma and prolonged anxiety, is that it consumes you. Time stands still and moves fast seemingly simultaneously. We lose track of days, of hours. We lose track of each other and ourselves. We lose track of our friends, our family, and our belongings. So much so that it's almost hard to remember what life was like BQ (before quarantine). It's almost impossible to remember what life felt like before COVID. This hazy memory loss is pandemic amnesia.
You may be surprised, that as you re-familiarize yourself with...yourself, you will start to feel like, well...yourself. Maybe not exactly like the BQ version of yourself, but some version of that self mixed with a new self. To help reconnect your new self with your BQ self we recommend looking back at pictures of your BQ self wearing outfits that you once loved.
Suddenly you're not only happy looking back on great memories you made with friends and family but you're recognizing the sense of style you once had; "Oh ok - yes - we wear that jacket with those cut off shorts and omg! where did that necklace go?!" and "Oh! I forgot how cute I look in this sundress! My new tie-dye mask matches this sundress perfectly. I'm going to wear this sundress to the bbq tomorrow!" And just like that, you've got an outfit that you're excited about, a fun weekend to look forward to and you're feeling a lot more like...you.
Pandemic fashion, just like any other time in fashion's long history, is exactly what you make of it. It's exactly what you want it to be. It's exactly what you need it to be. Fashion in its deepest form, is an expression and representation of who we are. Maybe re-familiarizing yourself with the fashion you wore BQ will actually help BQ you feel a little more comfortable in your PQ (post quarantine) skin.
Maybe pandemic fashion is actually just the style you always had mixed with a new protective accessory. Maybe BQ you is still you, just a little more #woke. Either way, you miss dressing up? Get dressed up. You want to wear activewear all day every day until the day you die? As they say, Just Do It. Just make sure that regardless of whatever you wear on your body - you've got a mask on your face. Oh, and don't forget to cover your nose.
Stay safe, stay stylish, stay humble.
Founder & CEO, Love Saves Apparel PBC